Jay Miner Interview Pasadena, September 1992.
"The story starts in the early 1980`s with a company not originally called Amiga, but Hi Toro, which was started by Dave Morris, our president, but before all that I used to work with Atari and I wanted to do a 68000 machine with them. We had just finished the Atari 800 box and they were not about to spend another umpteen dollars on research for a 16-bit machine and the processor chip itself cost $100 apiece. RAM was also real expensive and you need twice as much. They couldn't see the writing on the wall and they just said "No", so I quit!".
Jay Miner, father of the Amiga.